The Person
Behind The
Pixels

I’m Fatima, a product designer with 5+ years of experience turning complex, data-heavy products into interfaces people actually want to use.

I’ve designed across EdTech, FinTech, SaaS, and Web3, which sounds scattered until you see the thread: every project involved simplifying something that felt overwhelming for users and making it feel obvious instead.

Experience Working Remotely with Global Teams
Fatima smiling, sitting at her desk in a grey top
Open
to work
Currently -
Product Designer
@SudoStudy

Design Philosophy

The world is simultaneously intricate and profoundly simple. Every complex system, when you look close enough, is held together by small human moments. A hesitation before a click. A smile when something just works.

I once held a pink ceramics mug where the handle curved so naturally I forgot I was holding anything. Nobody designed it to impress. They designed it to disappear. That’s what I want my interfaces to feel like. The complexity lives underneath. The experience above it feels obvious.

SMTWTFS
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A speckled pink ceramic mug on a matching saucer

What I’m Like to Work With

I own the end-to-end design process: research, strategy, wireframes, prototyping, testing, and final UI. I don’t hand off vague concepts and disappear. I stay in the problem until it’s solved and shipped.

I work best with PMs who think in outcomes and engineers who want to be involved early. Design isn’t a step in the process. It’s the thread that holds the process together.

What the Work Added Up To

I measure my work by whether it moved the metric that mattered and not by how many screens I shipped.

66%Weekly active users– EdTech @ SudoStudy
3.5xPlatform Adoption– Fintech @ TrustedIQ
85%Faster Reconciliation– Fintech @ TrustedIQ
Fatima wearing aviator goggles, reading a large sheet labelled user flows, surrounded by hand-drawn flow diagrams, with the note: Love figuring stuff out

I fell in love with design because it lets me do the one thing I’ve never been able to stop doing: figuring out why something doesn’t work and obsessing over it until it does.

I’m happiest when the problem is messy. When the data says one thing, users say another, and the product team is stuck in between. That’s where I do my best thinking, not in the final polish, but in the moment where the right question changes everything.

I care about the stuff that’s hard to screenshot: the moment a user doesn’t hesitate, the flow that feels obvious in hindsight, the feature that got cut because it wasn’t needed. That’s where design actually lives.

When I'm Not Designing

Fatima painting a pink canvas on an easel
Painting
An orange and white cat asleep on a fluffy blanket
Spending time with my cat
Fatima leading a ceramics workshop at a long table
Giving ceramics workshops
Fatima reading a book in a leather lounge chair
Reading stuff I’m curious about