Fatima
Human,
Strategy-Driven
Design
Fatima
Human,
Strategy-Driven
Design
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
Fatima
Human,
Strategy-Driven
Design
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
Proud to have played a part in these stories
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
Here's What That Looks Like
Real problems, measured outcomes
AI PRODUCT DESIGN & FINTECH
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
$42.5M in contract value was leaking silently. I replaced spreadsheet fragments with a living financial dashboard.
Read Case Study
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Request Preview
Proud to have played a part in these stories
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
Here's What That Looks Like
Real problems, measured outcomes
AI PRODUCT DESIGN & FINTECH
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
$42.5M in contract value was leaking silently. I replaced spreadsheet fragments with a living financial dashboard.
Read Case Study
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Request Preview
Kind Words From Great People
Relationships behind the results
Fatima doesn't just design screens, she reframes problems. She walked into our TrustedIQ project and within days shifted the entire team's thinking from 'fixing data errors' to 'protecting revenue.' That reframe changed everything downstream.
Jonathon Ilet
Product Manager | Trusted IQ
We gave Fatima a rough brief. What she delivered made the whole team rethink our visual bar.
Erin McGinnis
Creative Director | LinkGraph
Most designers hand off files and disappear. Fatima sits with you through implementation. She understands constraints, asks the right questions, and somehow makes the final build look better than the mockup. Rare quality.
Moeed Afzal
Engineering Lead | SudoStudy
Fatima took my vision and elevated it beyond what I had in mind. She made the complexity of Web3 feel effortless, not just for our users, but for me as a stakeholder. She always listened, but never settled. That balance is hard to find.
Ibrahim Hasan
Founder of Metastaq | Web3
Working with Fatima was a breeze. She’s fast, thoughtful, and delivers beyond expectations, one of those designers who just gets it right the first time.
Arslan Arshad
Founder of SudoStudy | Edtech
How I Approach
Every design
Find the problem, solve beautifully
Here's What That Looks Like
Real problems, measured outcomes
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
ai Product Design & fintech
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
42.5M in contract value leaked silently. I replaced spreadsheet fragments with a living financial dashboard.
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Proud to have played a part in these stories
Here's What That Looks Like
Real problems, measured outcomes
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
ai Product Design & fintech
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
42.5M in contract value leaked silently. I replaced spreadsheet fragments with a living financial dashboard.
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Proud to have played a part in these stories
Kind Words From
Great People
Relationships behind the results
Metastaq · Web3 · Product Design
Linkgraph · Visual Design · Ad Creative Design
SudoStudy · Edtech · Developer Collaboration
SudoStudy · Behavioural UX · Edtech Strategy
TrustedIQ · Fintech · Product Design
How I Approach
Every Design
Find the problem, solve beautifully
How I Approach
Every Design
Find the problem, solve beautifully
Discover
Asking the right questions, before designing any answers.
Build
Build
Turning strategic insight into interfaces that are ready to ship.
Turning strategic insight into interfaces that are ready to ship.
Refine
Iterating with real data until the design actually performs.
Design Toolkit
Design Toolkit
The resources and workflows I use to design smarter and ship faster.
The resources and workflows I use to design smarter and ship faster.
Design Systems
Design Systems
AI Driven Workflows
AI Driven Workflows
Product Design
Product Design
Generative UI
Generative UI
Framer
Framer
Landing Pages
Landing Pages
What I Bring to
Your Team
Edtech, fintech, and web3, three industries with no room for confusion and users who had no patience for it either. What that builds is a designer who makes decisions fast, earns trust early, and ships work that actually holds up.
Thinks in Systems
Every screen is part of a flow. I design decisions, not just interfaces.
Research First
Problem understood before Figma opens. No guessing, no wasted rounds.
No Surprises
Clean handoffs, clear process. Teams always know where things stand.
Bridges Teams
I speak product, engineering, and business and nothing gets lost in translation.
AI-Native Workflow
AI handles the busywork. I focus on what actually moves the needle.
Currently Accepting New Projects
Let’s Build
Worth Using
If you've made it this far, we're probably a good fit. Tell me the problem your team is solving. I'll tell you exactly how I'd approach it.
Email Me
Availability
2026 bookings open
Your move
Fatima Sumair
© 2026 Fatima Sumair. All rights reserved.
What I Bring to
Your Team
Edtech, fintech, and web3, no room for confusion, no patience for it. That built a designer who decides fast and ships work that holds up.
What I Bring to
Your Team
Edtech, fintech, and web3, no room for confusion, no patience for it. That built a designer who decides fast and ships work that holds up.
Connect to Content
Add layers or components to swipe between.
If you've made it this far, we're probably a good fit. Tell me the problem your team is solving. I'll tell you exactly how I'd approach it.
Email Me
Availability
2026 bookings open
© 2026. All rights reserved.