Fatima
Human,
Strategy-Driven
Design
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
Fatima
Human,
Strategy-Driven
Design
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
Proud to have played a part in these stories
Here's What That Looks Like
Real problems, measured outcomes
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
Read Case Study
AI PRODUCT DESIGN & FINTECH
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
$42.5M in contract value was leaking silently. I replaced spreadsheet fragments with a living financial dashboard.
Read Case Study
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Read Case Study
Proud to have played a part in these stories
Here's What That Looks Like
Real problems, measured outcomes
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
Read Case Study
AI PRODUCT DESIGN & FINTECH
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
$42.5M in contract value was leaking silently. I replaced spreadsheet fragments with a living financial dashboard.
Read Case Study
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Read Case Study
Proud to have played a part in these stories
Here's What That Looks Like
Real problems, measured outcomes
Product Design & Edtech
Protecting Student Cognitive Energy
66%
increase in weekly active users
50,000 students were arriving motivated and leaving drained. I fixed the interface that was draining them.
ai Product Design & fintech
Turning Silent Revenue Leaks into Recovered Dollars
85%
faster reconciliation
$42.5M in contract value was leaking silently. I replaced spreadsheet fragments with a living financial dashboard.
WEB3 DESIGN & B2B SAAS
Bringing Brands into Web3, No Code Required
5m
from sign up to first mint
Every minting tool was built for crypto-native individuals. I designed the first one built for brands.
Kind Words From
Great People
Relationships behind the results
Working with Fatima on Straddle was seamless. She turned it into a polished, intuitive product that our users genuinely love.
Chad Willard
COFOUNDER | STRADDLE
Fatima doesn't just design screens, she reframes problems. She walked into our TrustedIQ project and within days shifted the entire team's thinking from fixing data errors' to 'protecting
revenue.' That reframe changed
everything downstream.
Jonathon Ilet
Product Manager | Trusted IQ
We gave Fatima a rough brief. What
she delivered made the whole team
rethink our visual bar. The focus on CRO focused design made a difference.
Erin McGinnis
Creative Director | LinkGraph
Fatima took my vision and elevated it
beyond what I had in mind. She made
the complexity of Web3 feel effortless,
not just for our users, but for me as a
stakeholder. She always listened, but
never settled. That balance is hard to
find.
Ibrahim Hasan
Founder | Metastaq
Most designers hand off files and
disappear. Fatima sits with you through
implementation. She understands
constraints, asks the right questions,
and somehow makes the final build look better than the mockup.
Moeed Afzal
Engineering Lead | SudoStudy
Working with Fatima was a breeze.
She’s fast, thoughtful, and delivers
beyond expectations, one of those
designers who just gets it right the first
time.
Arslan Arshad
Founder | SudoStudy
Discover
Asking the right questions before designing any answers.
Logos
AI Interface
Mobile apps
Presentations
Build
Turning strategic insight into interfaces that are ready to ship.
Landing pages
Ad creative
Ad creative
Packaging
Print design
Webflow
Webflow
Landing pages
Ad creative
Ad creative
Packaging
Logos
AI Interface
Mobile apps
Presentations
Refine
Iterating with real data until the design actually performs.
Landing pages
Ad creative
Ad creative
Packaging
Print design
Webflow
Webflow
Landing pages
Ad creative
Ad creative
Packaging
How I Approach
Every Design
How I Approach
Every Design
Find the problem, solve beautifully
Find the problem, solve beautifully
How I Approach
Every Design
Find the problem, solve beautifully
Design Systems
Framer
Product Design
Landing Pages
Generative UI
AI Driven Workflows
Design Toolkit
The resources and workflows I use to design smarter and ship faster.
What I Bring to
Your Team
Edtech, fintech, and web3, three industries with no room for confusion and users who had no patience for it either. What that builds is a designer who makes decisions fast, earns trust early, and ships work that actually holds up.
Thinks in Systems
Every screen connects to a larger flow. I design decisions, not just interfaces.
Research First
I understand the problem before opening Figma. No guessing, no wasted iterations.
No Surprises
Clean process, clear handoffs, fewer revision cycles. Teams know what to expect from me.
Bridges Teams
I translate between product, engineering, and business so nothing gets lost between departments.
AI-Native Workflow
I use AI to eliminate busywork and focus creative energy where it actually moves the needle.
Fatima Sumair
© 2026 Fatima Sumair. All rights reserved.
If you've made it this far, we're probably a good fit. Tell me the problem your team is solving. I'll tell you exactly how I'd approach it.
Email Me
Availability
2026 bookings open
Let’s Build
Worth Using
Your move
Currently Accepting New Projects
Kind Words From Great People
Relationships behind the results
Fatima took my vision and elevated it beyond what I had in mind. She made the complexity of Web3 feel effortless, not just for our users, but for me as a stakeholder. She always listened, but never settled. That balance is hard to find.
Ibrahim Hasan
Founder of Metastaq | Web3
Most designers hand off files and disappear. Fatima sits with you through implementation. She understands constraints, asks the right questions, and somehow makes the final build look better than the mockup. Rare quality.
Moeed Afzal
Engineering Lead | SudoStudy
Working with Fatima was a breeze. She’s fast, thoughtful, and delivers beyond expectations, one of those designers who just gets it right the first time.
Arslan Arshad
Founder of SudoStudy | Edtech Platform
Fatima doesn't just design screens, she reframes problems. She walked into our TrustedIQ project and within days shifted the entire team's thinking from 'fixing data errors' to 'protecting revenue.' That reframe changed everything downstream.
Jonathon Ilet
Product Manager | Trusted IQ
We gave Fatima a rough brief. What she delivered made the whole team rethink our visual bar.
Erin McGinnis
Creative Director at LinkGraph | SaaS Product
Fatima took my vision and elevated it beyond what I had in mind. She made the complexity of Web3 feel effortless, not just for our users, but for me as a stakeholder. She always listened, but never settled. That balance is hard to find.
Ibrahim Hasan
Founder of Metastaq | Web3
Most designers hand off files and disappear. Fatima sits with you through implementation. She understands constraints, asks the right questions, and somehow makes the final build look better than the mockup. Rare quality.
Moeed Afzal
Engineering Lead | SudoStudy
Working with Fatima was a breeze. She’s fast, thoughtful, and delivers beyond expectations, one of those designers who just gets it right the first time.
Arslan Arshad
Founder of SudoStudy | Edtech Platform
Fatima doesn't just design screens, she reframes problems. She walked into our TrustedIQ project and within days shifted the entire team's thinking from 'fixing data errors' to 'protecting revenue.' That reframe changed everything downstream.
Jonathon Ilet
Product Manager | Trusted IQ
We gave Fatima a rough brief. What she delivered made the whole team rethink our visual bar.
Erin McGinnis
Creative Director at LinkGraph | SaaS Product
What I Bring to
Your Team
Edtech, fintech, and web3, no room for confusion, no patience for it. That built a designer who decides fast and ships work that holds up.
What I Bring to
Your Team
Edtech, fintech, and web3, no room for confusion, no patience for it. That built a designer who decides fast and ships work that holds up.
Thinks in Systems
Every screen connects to a larger flow. I design decisions, not just interfaces.
Research First
I understand the problem before opening Figma. No guessing, no wasted iterations.
No Surprises
Clean process, clear handoffs, fewer revision cycles. Teams know what to expect from me.
Bridges Teams
I translate between product, engineering, and business so nothing gets lost between departments.
AI-Native Workflow
I use AI to eliminate busywork and focus creative energy where it actually moves the needle.
© 2026. All rights reserved.
If you’ve made it this far, we’re probably a good fit. I help teams navigate ambiguity and deliver products users actually love.
Email Me
Availability
2026 bookings open
© 2026. All rights reserved.
If you’ve made it this far, we’re probably a good fit. I help teams navigate ambiguity and deliver products users actually love.
Email Me
Availability
2026 bookings open